Arula

A‘Beautiful Soul started out as a label for Altar’d State and because of you we have evolved into our new brand, Arula. We strive to always be authentic and always listen to you.

Don’t worry–the clothing you love has not changed. We think the new name captures the essence of what makes our brand unique. We seek to inspire and empower you through fashion and community while supporting a mission of standing out for good in the world.

The name Arula means shinning as the sun; brilliant; filled with grace.